Campaign Diaries
Costa Cruises returns to Sanremo and focuses on FOMO
Goal: To drive sales for the Music Cruise 2027 by creating a sense of urgency.
Claim: Don't miss the chance to experience the festival from the sea.
Media: Digital and social channels
Summary: Costa Crociere has launched a campaign centered around FOMO (fear of missing out) for the Music Cruise 2027, leveraging the Sanremo Festival. The campaign uses an ironic and engaging tone to communicate the limited availability of spots on Costa Toscana, urging potential customers to participate rather than simply promoting the cruise. The creativity emphasizes the unique experience of enjoying the festival from the sea, with the narrative driven by the concept of FOMO. The initiative aims to support sales as the opening approaches.
Campaign Diaries
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