Brand Tracker

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Displaying 1 Campaigns tagged with "ad-campaign"

Sweden

Adidas Stock Plummets: Costly World Cup Campaign Reduced Profits

Brand: Adidas

Campaign: Backyard Legends

Source: https://www.resume.se/marknadsforing/kampanj/dyrkopt-vm-succe-for-adidas-aktien-rasar-efter-miljardsatsning/

Goal: To promote Adidas during the 2026 FIFA World Cup

Media: Television, Online

Summary: Adidas undertook a significant marketing campaign during the FIFA World Cup 2026, leveraging high-visibility sponsorship opportunities including official merchandise and the ad film 'Backyard Legends', which featured stars like Timothée Chalamet and Lionel Messi. Despite generating record sales, overwhelming marketing costs led to lower-than-expected profits, impacting stock prices negatively.