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Displaying 1 Campaigns tagged with "adult-menu"

Burger King becomes Boomer King for the menu dedicated to those who were young in the 80s and 90s

Campaign: Boomer King

Source: https://brand-news.it/brand/alimentari/food/burger-king-diventa-boomer-king-per-il-menu-dedicato-a-chi-era-giovane-negli-anni-80-90/

Goal: Appeal to nostalgia and humor for adults who were young in the 80s and 90s

Summary: Burger King launches the Boomer King, a new menu aimed at adults, with a campaign by Buzzman that mixes nostalgia with lighthearted teasing.