Brand Tracker

Source: https://www.markkinointiuutiset.fi/artikkelit/markkinaoikeus-elisan-kampanja-ei-ollut-kanta-asiakasmarkkinointia—operaattorille-100-000-euron-uhkasakko

Goal: To promote discounted prices for loyal customers

Claim: Loyal customers pay less than other customers

Summary: The Market Court determined that Elisa's Etuhinta campaign was not targeted customer marketing, as it failed to disclose the lowest price of phones over the past 30 days. The Consumer Ombudsman argued that consumers have the right to clear and accurate information about discounts to better assess the value of offers. The court imposed a €100,000 fine on Elisa for misleading advertising practices, which were deemed to be pricing announcements rather than targeted campaigns.