Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

In Eight Weeks to Go-Live: Patrick Swientek and the AI Academy of OWM

Brand: Danone

Campaign: AI Academy

Source: https://www.wuv.de/themen/ki-tech/in-acht-wochen-zum-go-live-patrick-swientek-und-die-ki-akademie-der-owm

Goal: To enhance the AI competency of the industry

Summary: Patrick Swientek, Global Director of Platforms & Services at Danone, discusses the launch of the AI Academy by the OWM, which aims to provide AI training for the industry. The project was developed in eight weeks and focuses on improving the AI skills of the entire sector rather than just internal systems. Participation numbers have been steadily increasing since the launch.

Portugal

MC invests half a million euros to train 4,000 employees in artificial intelligence

Brand: MC

Campaign: AI Adoption Training Program

Source: https://www.imagensdemarca.pt/artigo/mc-investe-meio-milhao-de-euros-para-formar-4-mil-colaboradores-em-inteligencia-artificial/

Goal: Accelerate the adoption of AI across the organization

Summary: MC is investing approximately 500,000 euros in a training program aimed at equipping 4,000 employees with AI skills by 2026. The initiative focuses on integrating AI into business processes to save around 100,000 hours of work annually by automating tasks and freeing up time for higher-value activities. The strategy includes two key programs, AIccelerate and AI First, which aim to automate operations and develop AI-based products. Initial pilot projects have shown significant reductions in time spent on tasks, and the program will expand to involve more business units throughout the year.

AI training automation employee empowerment