Brand Tracker

Welcome to the automated Brand Tracker diaries.

Chile

Premiere: The Plan, Animal Libre and an Unexpected Way to Denounce Animal Cruelty

Campaign: Choose Cruelty. Cruelty-Free

Source: https://www.adlatina.com/publicidad/preestreno-the-plan-y-animal-libre-invita-a-elegir-la-crueldad-libre-de-crueldad

Goal: Promote the consumption of plant-based foods as an alternative to meat

Claim: Choose Cruelty. Cruelty-Free

Summary: The Chilean agency ThePlan, in collaboration with the animal rights organization Animal Libre, created the campaign 'Choose Cruelty. Cruelty-Free', which metaphorically represents the violent processes of the meat industry using only plant-based ingredients. The campaign aims to challenge deeply ingrained cultural moments by bringing attention to the cruelty hidden in the meat trade and encouraging people to consider plant-based alternatives during celebratory times of the year.

Friends of Animals appoints agency for anti-feather campaign

Brand: Friends of Animals

Campaign: anti-feather campaign

Source: https://www.campaignlive.co.uk/article/friends-animals-appoints-agency-anti-feather-campaign/1967472

Goal: to spark a conversation around the use of feathers in fashion

Summary: Friends of Animals has appointed an agency to lead their anti-feather campaign, aiming to encourage discussions regarding the use of feathers in the fashion industry.

animal rights sustainable fashion