Brand Tracker

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Displaying 1 Campaigns tagged with "apple-ads"

Global

How Apple’s Advertising Business Could Expand Beyond the App Store and Its Other Properties

Brand: Apple

Campaign: Apple Ads Expansion

Source: https://www.adlatina.com/publicidad/cmo-el-negocio-publicitario-de-apple-podra-expandirse-mas-alla-de-la-app-store-y-sus-otras-propiedades

Goal: Expand advertising capabilities beyond Apple properties

Media: App Store, Apple News, Stocks, Apple TV, Maps

Summary: Apple is potentially expanding its advertising business beyond its own properties by updating its policies to allow Apple Ads to run on external platforms. The company has developed an AI-based bidding tool that is reportedly functioning well, and this initiative is part of a broader strategy to automate and enhance ad purchasing, comparable to what Meta and Google offer. Current advertising is limited to Apple's controlled inventory, but upcoming policy changes suggest a more extensive reach.