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United Kingdom

The campaign ‘Reject the Rejections’ raises the question of AI in hiring

Campaign: Reject the Rejections

Source: https://www.media-marketing.com/vijesti/people-like-us-kampanjom-reject-the-rejections-otvara-pitanje-ai-ja-u-zaposljavanju/

Goal: To address the issue of automated hiring processes from the perspective of ethnic minority job applicants.

Claim: Transparency and control over technology in hiring.

Media: Film

Summary: The 'Reject the Rejections' campaign by People Like Us, in collaboration with Worth Your While, examines the impact of automated hiring on ethnic minority applicants. Featuring a film titled 'Dear [Name]', it highlights real rejection messages received by these candidates, emphasizing the frustration of an impersonal hiring system. Research indicates that a significant number of applicants doubt human oversight in hiring decisions and that ethnic minorities often feel compelled to alter their identities on resumes to avoid bias.