Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

America’s 250th proves heritage marketing is for every brand

Brand: L’Oréal

Campaign: 50th anniversary of ‘Because I’m worth it’

Source: https://www.marketingdive.com/spons/americas-250th-proves-heritage-marketing-is-for-every-brand/828469/

Goal: Celebrate the legacy of a brand slogan and its connection to women's empowerment

Claim: Because I’m worth it

Media: Video spot, archival imagery

Summary: The article discusses how brands are leveraging heritage marketing during America’s 250th anniversary to enhance their narratives and build trust with audiences. It highlights L’Oréal's campaign marking the 50th anniversary of its slogan, featuring archival advertisements and connections to the women's empowerment movement, and emphasizes the importance of authentic content in establishing emotional connections and driving customer engagement.

Japan

Suntory’s Uncle Becomes a New Face of Yokohama: The Creator Ryohei Yanagihara’s ‘Human Warmth’ Captured in a Statue

Brand: Suntory

Campaign: Uncle Ryohei Statue Unveiling

Source: https://www.advertimes.com/20260817/article554015/

Goal: To honor the creator's legacy and emphasize human warmth

Claim: Remember humanity in times of change

Media: Public event

Summary: On August 17, the 'Uncle Ryohei Statue' was unveiled at the Nippon Maru Memorial Park, donated by Suntory to honor its creator Ryohei Yanagihara. The statue features a quote from Yanagihara about the importance of humanity and humor, intended to resonate with visitors and remind them of human warmth in challenging times.

brand legacy humanity statue unveiling