Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Solo Carreras bets on tourism and business (launch ‘Companies in Races’ and project agenda 2027 in Colonia)

Campaign: Empresas en Carreras

Source: https://infonegocios.biz/y-ademas/solo-carreras-apuesta-al-turismo-y-los-negocios-lanzan-empresas-en-carreras-y-proyectan-agenda-2027-en-colonia

Goal: To create networking and business opportunities through sports events.

Claim: Cities turned into races

Media: InfoNegocios Uruguay

Summary: Solo Carreras launched the 'Empresas en Carreras' initiative aimed at transforming sports races into networking and business opportunities between companies from Argentina and Uruguay, alongside the announcement of the 2027 agenda for Colonia, which includes various race distances. The strategy focuses on attracting visitors to the city not just for running but also for tourism and business experiences.

Procure.bn to connect suppliers with Darussalam Assets’ business opportunities

Brand: Darussalam Assets

Campaign: procure.bn

Source: https://www.bizbrunei.com/2025/10/procure-bn-to-connect-suppliers-with-darussalam-assets-business-opportunities/

Goal: Centralise purchasing opportunities across DA's group of companies

Claim: A smarter, more inclusive way to do business

Summary: Darussalam Assets has launched a digital procurement platform, procure.bn, to centralise purchasing opportunities across its group of over 30 government-owned companies, onboarding over 700 suppliers and encouraging healthy competition and sustainable growth.

business opportunities digital procurement supplier partnerships