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As the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship
Goal: Celebrate the New York Knicks' 2026 championship and bring fans together through sports.
Claim: Beer of Champions
Media: Multi-channel campaign including NBC for film airing, Superior Access platform for contests, and physical promotional items.
Summary: Michelob Ultra has launched a comprehensive multi-channel campaign to celebrate the New York Knicks' 2026 NBA championship as the NBA season begins. The campaign, driven by AB InBev’s draftLine, involves distributing limited-edition bottle openers and special promotional cans, along with a new film debuting during the Knicks' opening game. The campaign aims to recognize the team's fans and history while promoting the brand's connection to sports.
