Brand Tracker

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France

For 8 euros, OuiGO becomes HuitGo

Brand: OUIGO

Campaign: HuitGo

Source: https://www.cbnews.fr/creation/8-euros-ouigo-passe-huitgo

Goal: Promote children's train tickets at 8 euros

Claim: 8 euros for children aged 4-11

Media: Film, social media, display advertising

Summary: OUIGO has rebranded itself as 'HuitGo' in a new campaign created with Rosa Paris to promote its offer of 8 euro tickets for children aged 4-11, regardless of destination and travel day. The campaign features a 1.5-minute film presented as a behind-the-scenes look, where a child leads the creation process, including designing the new logo that will be temporarily displayed on OUIGO trains. The campaign is also supported by 15-second video formats distributed on various platforms and highlights the free travel policy for children under 4 years old.