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France

Marie Antoinette Makes Strategic Planning Its Weapon of Conquest

Brand: Marie Antoinette

Campaign: Strategic Planning as a Key to Commercial Success

Source: https://www.cbnews.fr/conseil/marie-antoinette-fait-du-planning-strategique-son-arme-conquete

Goal: To enhance commercial conquest and client loyalty through strategic planning

Media: Public Relations, Social Media, Events

Summary: The independent communication agency Marie Antoinette is undergoing a transformation under its repositioning strategy 'Marie Antoinette, the Influential', aiming to leverage strategic planning for commercial success and client development. This reorganization, under Alvina Tissandier, involves enhancing its integrated model and utilizing data and artificial intelligence while prioritizing human interpretation. The agency hopes to achieve a 5% increase in gross margin by 2026 and boasts a 70% client retention rate.