Brand Tracker

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Ireland

Yoplait Skyr Targets Dublin Run Clubs with Café Takeover Campaign

Brand: Yoplait Skyr

Campaign: Café Takeover Campaign

Source: https://www.adworld.ie/2026/10/16/yoplait-skyr-targets-dublin-run-clubs-with-cafe-takeover-campaign/

Goal: Build familiarity with the product through sampling and community partnerships

Claim: Connecting our brand with the everyday moments, routines, and communities that support people’s wellbeing

Media: Experiential, out-of-home, social media

Summary: Yoplait Skyr has launched an experiential campaign targeting Dublin run clubs by partnering with local cafés to provide product sampling linked to runners' post-run routines. The campaign, developed by WPP Media Invention and Wavemaker, includes co-branded merchandise, complimentary Yoplait Skyr breakfast pots, and café displays promoting the brand, aiming to enhance product familiarity and recognition.