Brand Tracker

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Japan

Creating ‘Intelligence’ from Data: The True Value of Data One’s Aim as a Consumer Intelligence Agency

Brand: Data One

Campaign: Consumer Intelligence Agency

Source: https://www.advertimes.com/20261013/article558650/

Goal: To evolve into a partner that supports business decision-making through consumer intelligence.

Claim: Extracting intelligence from data.

Media: Television, Digital

Summary: Data One is undergoing significant rebranding to transform into a 'Consumer Intelligence Agency' that supports companies' decision-making processes. The shift is driven by the accumulation of comprehensive offline purchasing data and advancements in AI technology. They aim to extract insights from data to inform marketing, business planning, and improve overall decision-making in organizations. Their vision involves going beyond traditional data and advertising to create impactful consumer communication and optimize supply chains based on concrete consumer needs.