Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

Uber and #MyDubai celebrate the stories that make Dubai home

Brand: Uber

Campaign: Dubai Backseat Stories

Source: https://campaignme.com/uber-and-mydubai-celebrate-the-stories-that-make-dubai-home/

Goal: To showcase Dubai through personal stories and experiences of its residents

Claim: #MyDubai has always been about telling the story of the city through the people who experience it every day.

Media: Uber rides, social media

Summary: Uber UAE, in partnership with #MyDubai, launched the 'Dubai Backseat Stories' campaign to celebrate unique experiences and memories that connect people to Dubai. Running until October 14, the campaign invites residents to share their stories through question cards in Uber rides, showcasing the personal connections and diverse experiences that shape the city.

United Arab Emirates

Ounass expands into physical retail activations with Stage

Brand: Ounass

Campaign: Ounass Stage

Source: https://communicateonline.me/news/ounass-expands-into-physical-retail-activations-with-stage/

Goal: To provide a physical retail activation platform for brands

Claim: An expression of luxury through immersive activations

Summary: Ounass, a luxury e-commerce platform based in Dubai, has launched 'Ounass Stage,' a physical retail activation concept that allows brands to host temporary takeovers and installations. The concept kicked off with a six-month activation by Aimé Leon Dore, featuring a retail space and cultural showcase designed to reflect the brand's flagship stores in New York and London. The initiative enhances Ounass's digital model by integrating physical experiences.

Dubai experiential marketing luxury retail Ounass Stage

Global

PRYPCO Blocks simplifies fractional property ownership concept with ‘Habba Habba’

Brand: PRYPCO Blocks

Campaign: Habba Habba

Source: https://campaignme.com/prypco-blocks-simplifies-fractional-property-ownership-with-habba-habba/

Goal: To simplify the concept of fractional property ownership and encourage investment in Dubai property.

Summary: PRYPCO Blocks has launched the 'Habba Habba' campaign, which uses culturally familiar language and comedy to make fractional property ownership more accessible and less intimidating for potential investors in Dubai. The campaign seeks to clarify misconceptions about property investment terminology and demonstrate a more approachable way to engage with the idea of investing.

Dubai fractional ownership property investment

UAE

What the construction industry can learn from consumer brands, and vice versa

Brand: DuBox

Campaign: Work from Park

Source: https://campaignme.com/what-the-construction-industry-can-learn-from-consumer-brands-and-vice-versa/

Goal: To challenge traditional communication approaches in the construction industry by emphasizing brand trust.

Summary: The article discusses the evolution of the construction industry's communication strategies, highlighting DuBox's 'Work from Park' initiative that integrates modular construction into public spaces in Dubai, aiming to build trust and enhance brand perception beyond traditional B2B relationships.

brand trust Dubai modular construction