Brand Tracker

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Ireland

Out Look: ESB Networks Makes Time Matter with Dynamic DOOH

Brand: ESB Networks

Campaign: It’s simply a matter of time

Source: https://www.adworld.ie/2026/08/28/out-look-esb-networks-makes-time-matter-with-dynamic-dooh/

Goal: Encourage flexible electricity use

Claim: It’s simply a matter of time

Media: Dynamic DOOH across digital roadside, retail and transport environments

Summary: ESB Networks has launched a dynamic out-of-home (DOOH) campaign aimed at encouraging flexible electricity use among customers. The campaign highlights how timing affects electricity consumption during daily household routines, using varying creative messages that change based on the time of day. The initiative supports energy flexibility programs, encouraging customers to shift usage toward lower-demand periods and align with renewable energy availability.