Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Finnish NHL Star as the Face of Celsius Campaign

Brand: Celsius

Campaign: Live. Fit. Go.

Source: https://www.markkinointiuutiset.fi/artikkelit/suomalainen-nhl-tahti-celsiusin-kampanjan-keulakuvaksi

Goal: To promote a new flavor and engage consumers through a contest

Summary: Finnish NHL star Alexander Barkov is the face of Celsius energy drink's Live. Fit. Go. campaign this fall. He has previously collaborated with the brand as part of the international Team Celsius athlete group. Celsius is also introducing a new flavor to the Finnish market, supported by a Florida Panthers campaign that includes a consumer contest with a grand prize trip to Miami to watch a Florida Panthers game.

Finland

Finnish Success Recipe Winner Expands to K-Group

Brand: Kaffa Roastery

Campaign: Kili Energy Drink Expansion

Source: https://www.markkinointiuutiset.fi/artikkelit/suomalainen-menestysresepti–voittaja-laajentaa-k-ryhmaan

Goal: Expand distribution of Kili energy drink and build brand presence

Claim: A more natural energy drink alternative

Summary: Kaffa Roastery's Kili energy drink is expanding into K-Group supermarkets across Finland after winning the 'Finnish Success Recipe 2026' competition. This expansion aims to enhance Kili's market presence and sales, with ambitions for millions of cans sold annually. The company highlights its goal of attracting new consumers to the energy drink segment by presenting a more natural option.

brand expansion energy drink Finnish success