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Global

Boys+Girls spreads kids joy of Jacob’s

Brand: Jacob’s

Campaign: Bakes It Better

Source: https://marketing.ie/boysgirls-jacobs-ads-spread-joy/

Goal: To highlight the reality of family life and the joy Jacob's biscuits can bring to everyday moments.

Media: TV, VOD, social, and digital

Summary: Jacob’s new campaign ‘Bakes It Better,’ created by Boys+Girls, takes a humorous look at the everyday challenges of family life while showcasing how Jacob’s biscuits can make these moments better. The first film, ‘Dinosaur,’ tells the story of a father planning a dinosaur-themed birthday party for his daughter, who suddenly prefers unicorns, but still loves Jacob’s Mikados. The campaign aims to resonate with recognizable family truths and includes additional films, with ‘Dinosaur’ being the initial rollout across various media.