Brand Tracker

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Norway

Travel Agency Sponsors ‘No Laughing Allowed at the Cabin’

Brand: TUI

Campaign: Ikke lov å le på hytta

Source: https://www.kampanje.com/markedsforing/reisebyra-sponser-ikke-lov-a-le-pa-hytta/1027623

Goal: To engage viewers in a fantasy game linked to a TV show

Claim: We think this is a fun collaboration

Media: VGTV

Summary: Travel operator TUI has become a sponsor of the VGTV series 'Ikke lov å le på hytta' and the fantasy initiative 'Hytta Fantasy'. The new season of the series allows viewers to participate in a fantasy game where they can predict which participants will perform best. There are prizes for the overall best league and individual player. TUI has created their own informal rules for vacationing, and there are significant prizes for winners of the fantasy game, including a gift card valued at 50,000 kroner.