Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

The Post Office and Goldilocks celebrate the women behind Westpac NZ’s ‘Women in business’ campaign

Campaign: Women in business

Source: https://stoppress.co.nz/campaigns/the-post-office-and-goldilocks-celebrate-the-women-behind-westpac-nzs-women-in-business-campaign/

Goal: To celebrate and support women in business

Claim: Celebrating the women behind businesses in New Zealand

Summary: The Post Office and Goldilocks partnered with Westpac NZ to showcase the story of Georgie, a florist and Westpac customer, as part of their 'Women in business' campaign. The campaign highlights the community of female business owners in New Zealand, showcasing the contributions and achievements of women in business, including Marisa Fong who leads a community of female founders. The production featured a predominantly female team, emphasizing the meaningful collaboration in bringing Georgie's story to life.

Global

One Year Post-American Eagle Scandal, Sydney Sweeney Sparks Ire by Going Naked for Novig

Brand: Novig

Campaign: Just Sports

Source: https://www.adweek.com/brand-marketing/one-year-post-american-eagle-scandal-sydney-sweeney-sparks-ire-by-going-naked-for-novig/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=2

Goal: To promote Novig as a premier sports trading platform

Claim: The best sports trading experience comes from a platform singularly focused on sports

Summary: Sydney Sweeney's new campaign for Novig, titled 'Just Sports', features her in a provocative way, sparking significant backlash from viewers, particularly women, who feel the ad undermines the progress of female athletes in sports. The campaign aims to highlight Novig's focus on sports trading but has been criticized for its sexualized portrayal.

advertising backlash Female Empowerment sports