Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Ocean Spray launches ‘Craisins’ range with promo hoodie

Brand: Ocean Spray

Campaign: Craisins Secret Snack Stash Hoodie

Source: https://mumbrella.com.au/ocean-spray-launches-craisins-range-with-promo-hoodie-941353

Goal: To promote new Craisins snack packs and address consumer frustrations with bag-check lines.

Claim: Stash your snacks in the hoodie to avoid bag fees and long queues.

Media: KIIS network radio ads, social media, influencer marketing

Summary: Ocean Spray has launched a new range of Craisins snack packs paired with a promotional hoodie designed to simplify carrying snacks and essentials. The campaign, featuring Will and Woody, aims to alleviate consumer frustrations over long queues and airline fees while showcasing dessert-inspired flavors. The hoodie includes specialized pockets for the snacks and personal items, reinforcing the idea of convenience on-the-go, supported by a quiz segment and multi-channel advertising.

Italy

Granoro pasta becomes a work of art with the creativity of Al.Ta

Brand: Granoro

Campaign: The Art of Pasta

Source: https://brand-news.it/brand/alimentari/food/la-pasta-granoro-diventa-unopera-darte-con-la-creativita-di-al-ta/

Goal: To highlight the qualities of pasta through artistic photography

Claim: The art of pasta

Media: Highway advertising

Summary: Granoro's new campaign, titled 'The Art of Pasta', aims to showcase the qualities of its pasta through the lens of contemporary art. Running from July 27 to August 23 on highways, the campaign uses artistic photography and macro details to reveal features like texture and color that are often overlooked. The marketing team emphasizes the authentic quality of the pasta, inviting passersby to observe and rediscover its value in a visually cluttered environment.

artistic photography food marketing pasta