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From Rome to NY: Pinsa Becomes a Global Category
Goal: Establish the pinsa category in international markets
Claim: Pinsa Romana offers a distinctive culinary experience
Media: Public displays, influencer engagement
Summary: A peaceful group of Roman legionaries in New York presented Pinsa Di Marco to locals and visitors as part of a campaign aimed to promote the pinsa internationally, starting from the strategically important New York market. The initiative coincided with National Pinsa Day and is part of the company’s broader strategy to establish the pinsa as a recognized category distinct from traditional pizza. The goal is to create a new way of interpreting Italian tradition that is contemporary, versatile, and meets modern consumer needs.