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Myer unwraps its 2026 Christmas campaign
Source: https://mumbrella.com.au/myer-unwraps-its-2026-christmas-campaign-941567
Goal: To shift the focus of Christmas gifting to the thought behind the gifts.
Claim: The gifts people remember aren’t always the biggest or the most expensive.
Media: Television, YouTube, outdoor, social media, radio, digital
Summary: Myer has launched its 2026 Christmas campaign titled 'Say More with Myer', which emphasizes the sentiment behind gift-giving during the festive season. The campaign's hero film showcases a typical Australian Christmas lunch and highlights how personal interactions can inspire thoughtful gifts. The campaign will feature various media formats and includes an expanded in-store experience with unique personalized gifting services.
