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New Chapter for LAVONS: Fans Excited About ‘Dango Mushi Hokuto-chan is Too Cute’ as Hokuto Matsumura Becomes New Ambassador
Source: https://www.advertimes.com/20260928/article558793/
Goal: Connect everyday moments with fragrance
Claim: If you move, the world smells.
Media: YouTube, television
Summary: Nature Lab announced on September 28 that SixTONES member Hokuto Matsumura has been appointed as the new ambassador for its home care brand LAVONS. The new commercial titled 'LAVON Days Begin' was released on the same day, while TV commercials will roll out nationwide from October 1. The campaign, themed 'LAVON Days', focuses not on the product's features but on how fragrance accompanies daily moments. This transition marks a shift from previous ambassador Yuta Tamamori, and fans have responded positively on social media, appreciating Matsumura's relatable and natural portrayal.
