Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

The Alias ‘Singing Diva of CANDY TUNE’ is Not Just a Name: Why Shizuka Miyano Was Chosen as the Star and the Reason Daiichi Sankyo Healthcare Continues to Promote CANDY TUNE

Brand: Daiichi Sankyo Healthcare

Campaign: Lulu Direct S Tablet Web CM ‘Effectiveness Quick Talk’

Source: https://www.advertimes.com/20260911/article557232/

Goal: To communicate with a younger audience

Media: Web Commercial

Summary: Daiichi Sankyo Healthcare is expanding its collaboration with the seven-member idol group 'CANDY TUNE,' featuring them in the new web commercial for its cough suppressant 'Lulu Direct S Tablet.' The selection of Shizuka Miyano, who has a member color that matches the product packaging, was driven by the group's appeal to a younger demographic and their relatable image. The campaign aims to deliver brand communication effectively to younger consumers.

Japan

The Mystery CM of ‘Aobazaka?’ Unveils New Sakurazaka Group Connecting the Next Generation of Courage with Members Kaz Inoue, Hikaru Morita, and Nao Kosaka

Brand: Sony Music Labels

Campaign: Aobazaka46 Audition Announcement

Source: https://www.advertimes.com/20260819/article554140/

Goal: To recruit members for a new group and generate excitement

Claim: Change begins here, it's your world.

Media: Television, outdoor advertising, social media, YouTube

Summary: Sony Music Labels announced the formation of a new idol group, Aobazaka46, on August 18, starting a recruitment campaign with a mysterious ad that intrigued audiences. The campaign included a teaser commercial and outdoor advertisements that only mentioned 'Aobazaka,' prompting speculation on social media. A promotional video featuring members from existing groups encouraged aspiring participants to take on new challenges, representing a doorway to new dreams.

audition idol group Marketing Campaign