Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "influencer-advocacy"
Australia
Dermal Therapy ramps up marketing after $150m acquisition with biggest campaign yet
Source: https://www.marketing-interactive.com/dermal-therapy-150m-acquisition-biggest-marketing-campaign
Goal: Build awareness across Australia and New Zealand
Claim: It Works
Media: out-of-home, retail, social media, influencer advocacy
Summary: Dermal Therapy has launched its largest marketing campaign to date, named 'It Works', following a $150 million acquisition by Prestige Consumer Healthcare. The campaign will roll out across over 1,000 out-of-home sites in Australia and New Zealand, featuring various media channels including billboards and social media, and is marked by a significant investment reflecting the brand's growth.