Brand Tracker

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Portugal

DREAMMEDIA and Initiative develop one of the most comprehensive OOH campaigns for Lipton

Brand: Lipton

Campaign: National Out-of-Home Campaign

Source: https://www.imagensdemarca.pt/artigo/dreammedia-e-initiative-desenvolvem-para-a-lipton-uma-das-campanhas-de-ooh-mais-abrangentes-do-ano/

Goal: To create a comprehensive Out-of-Home advertising presence with high levels of interactivity and technological integration.

Claim: This campaign shows what Out-of-Home can offer to brands.

Media: Out-of-Home, digital screens, public transport, interactive gaming

Summary: DREAMMEDIA, in partnership with Initiative, developed a nationwide Out-of-Home campaign for Lipton that achieved over 92% national coverage and garnered more than 6.8 billion views. The campaign utilized various formats and incorporated advanced technology, interactive gaming, and dynamic content tailored to context, demonstrating the transformative potential of Digital Out-of-Home media as a platform for entertainment and engagement.