Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

THINKHOUSE & GOAL NextGen Team Up with Irish Designers for Céad Míle Collection

Campaign: Céad Míle Collection

Source: https://www.adworld.ie/2026/08/14/thinkhouse-goal-nextgen-team-up-with-irish-designers-for-cead-mile-collection/

Goal: To reclaim the Irish flag as a symbol of welcome, belonging, and solidarity.

Claim: Céad Míle Fáilte

Media: Public event in Dublin, fashion, art, and activism

Summary: THINKHOUSE has teamed up with GOAL NextGen and designers Farouk858 and Helen Steele to launch the 'Céad Míle Collection', aiming to redefine the Irish flag as a symbol of inclusion and welcome. The initiative is inspired by research showing a need for a more inclusive understanding of Irish identity and seeks to open dialogues about belonging in modern Ireland. The collection features innovative fashion that merges contemporary styles with artistic reinterpretations of the flag's colors.

Ireland

EPIC Explores Irish Identity in New Campaign from The Public House

Brand: EPIC The Irish Emigration Museum

Campaign: Irish is…

Source: https://www.adworld.ie/2026/07/10/epic-explores-irish-identity-in-new-campaign-from-the-public-house/

Goal: To explore and celebrate the diverse meanings of Irish identity.

Media: out-of-home, print, radio

Summary: The Public House has launched a campaign for EPIC The Irish Emigration Museum titled 'Irish is…', which examines the multifaceted nature of Irish identity through original observations. The campaign aims to showcase the varied experiences and stories that shape Irishness worldwide and is implemented across multiple media channels, including outdoor and print ads, as well as radio, inviting the audience to engage with the themes of identity and belonging.

Cultural exploration Emigration Irish identity