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New Thematic Day for Finnish Fashion Retail
Source: https://www.markkinointiuutiset.fi/artikkelit/uusi-teemapaiva-suomalaiselle-muotikaupalle
Goal: Enhance the visibility and significance of Finnish fashion retail
Claim: Support local fashion retail
Media: Digital channels, in-store activities
Summary: Fashion Finland is organizing the first Finnish Fashion Retail Day on September 12 to strengthen the position and visibility of Finnish fashion retail and to remind consumers of the importance of their choices. The nationwide campaign aims to bring together industry players and is intended to become an annual event. The campaign encourages participation from various retail businesses across Finland to showcase the benefits of shopping at local stores.
