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Croatia

Estée Lauder seeks a new generation of customers with new perfume

Brand: Estée Lauder

Campaign: Glimmer Eau de Parfum

Source: https://www.media-marketing.com/vijesti/estee-lauder-novim-parfemom-trazi-novu-generaciju-kupaca/

Goal: Reach a new generation of consumers

Claim: Capture positive moments with Glimmer

Media: Television, print, digital channels, point of sale, outdoor, social media, programmatic video

Summary: Estée Lauder has launched its new fragrance Glimmer Eau de Parfum, with a campaign featuring Hailee Steinfeld, focusing on 'glimmers' of positivity that connect emotions. Marking the brand's significant return to the luxury women's fragrance category after a decade, the campaign launched globally on July 30 and includes various media formats targeting Gen Z and younger millennials in the UK and Ireland. It aims to engage consumers in meaningful moments and enhance brand recognition through an integrated media strategy.