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IKEA Builds a New Campaign for Order at Home
Goal: To provide practical solutions for home organization
Claim: Creating more space and order doesn't have to be complicated or expensive
Media: Television, YouTube, outdoor formats including tram ads, and digital channels
Summary: IKEA launched a year-long campaign titled 'More Space for What You Love' to address home organization issues, responding to a survey indicating that a neat and organized home is a top need for Czech households. The campaign highlights accessible solutions and relatable everyday situations, emphasizing the emotional connection people have with their belongings. It started on July 13, 2026, in the Czech Republic, Hungary, and Slovakia, utilizing various media channels to showcase smart and affordable ways to create space.