Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

When the message says one thing, but the recipient reads something completely different

Campaign: Misinterpreted

Source: https://www.media-marketing.com/vijesti/kad-poruka-kaze-jedno-a-primalac-procita-nesto-sasvim-drugo/

Goal: To encourage people to communicate more directly through phone calls instead of relying solely on digital messages.

Claim: Let's Get Connected

Media: Outdoor and print advertisements

Summary: The campaign 'Misinterpreted' by One New Zealand and McCann New Zealand addresses the issues of digital communication misunderstandings. It highlights how text messages can convey emotion and context poorly, advocating for a return to phone calls as a solution. The campaign features various everyday phrases and their potential misinterpretations, aiming to promote genuine connections between people.