Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Mobilepay user count exceeded 3 million

Brand: Mobilepay

Campaign: Youth Mobilepay launch

Source: https://www.markkinointiuutiset.fi/artikkelit/mobilepayn-kayttajamaara-ylitti-3-miljoonan-rajan

Goal: To provide a safe and reliable payment solution for youth aged 7-14.

Claim: Mobilepay is a trusted solution for young users.

Summary: Mobilepay has surpassed 3 million users in Finland, including a new version aimed at children aged 7-14. This version allows young users, with parental approval, to send and receive money, pay via Mobilepay short numbers, and buy tickets through public transport apps. The introduction of Youth Mobilepay has already seen over 12,000 young users in a few months. Merchants have also received an updated version to accept both Mobilepay and card payments.

Philippines

Skyro links digital credit with QR payments in nationwide rollout

Brand: Skyro

Campaign: SkyroCredit Launch

Source: https://www.marketing-interactive.com/skyro-links-digital-credit-with-qr-payments-in-nationwide-rollout

Goal: To provide access to affordable credit for underserved communities

Claim: Flexible financial solutions at customers' fingertips

Media: Mobile app, QR payment standard

Summary: Skyro has launched its reusable digital credit line, SkyroCredit, across the Philippines to enhance financial inclusion and support daily expenses. This service operates exclusively through the Skyro mobile app, allowing users to make purchases via the Philippines' QR Ph payment standard without traditional credit cards. The credit line offers flexibility, including an interest-free grace period and cashback rewards, targeting underserved communities in Southeast Asia.

digital credit financial inclusion mobile payments