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Displaying 1 Campaigns tagged with "music-fans"
Global
Spotify in the new edition of the Fan Life campaign follows concert audience rituals
Goal: To highlight the habits and rituals of music fans
Media: social media, billboards, posters
Summary: Spotify has launched the third edition of its global campaign 'Fan Life', focusing on the concert habits, styles, and rituals developed by music fans around their favorite artists. The campaign showcases real fans of various artists, capturing their preparation for concerts and communal moments. Instead of featuring artists, it emphasizes the unique behaviors and styles of fan communities. The campaign started on July 27 and will run until September, with localized versions for different markets.