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Displaying 1 Campaigns tagged with "music-sponsorship"
Portugal
Faithful to Music
Source: https://www.imagensdemarca.pt/artigo/fieis-a-musica/
Goal: Strengthen relationships with the audience and stakeholders through music sponsorship
Claim: Follow Your Sound
Media: Live music events
Summary: Fidelidade's campaign theme for this year's NOS Alive festival is 'Follow Your Sound', reflecting the brand's music-focused strategy initiated in 2016. The campaign, anchored in sponsorship of live music events like NOS Alive and Vodafone Paredes de Coura, aims to build connections with the public and various partners using their digital mascot, Trusty, during the events.