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Displaying 1 Campaigns tagged with "nescafe"
Panama
Gabriel Barletta: ‘The brands that transcend are those that participate meaningfully, not those that interrupt’
Goal: To create culturally relevant advertising that connects with consumers
Media: Billboards
Summary: Gabriel Barletta, CEO of Star5 Creative, highlighted the importance of culturally relevant advertising in a saturated market. The agency's work, including the Nescafé Decaf Billboards, emphasizes simple, well-thought-out creative ideas that resonate with local contexts and have been recognized in major creative festivals. The article discusses the challenges of maintaining relevance in advertising and the need for brands to understand their audiences deeply, especially during high-exposure cultural moments like the World Cup.