Brand Tracker

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Japan

Happy Tears: ‘Tennis Prince’ Final Issue Reprint Announcement

Brand: Shueisha

Campaign: Reprint Announcement for ‘Shin Tennis no Oujisama’ Final Issue

Source: https://www.advertimes.com/20260805/article553067/

Goal: Address reader demand through reprints and changes to promotional items

Claim: Reprint has been decided!

Media: Social Media, Magazine

Summary: Shueisha's monthly manga magazine 'Jump SQ.' has decided to reprint the September special issue featuring the finale of the popular manga 'Shin Tennis no Oujisama' due to high pre-release demand. Additionally, the editorial team changed their promotional strategy by stopping random insertions for supplementary items. The issue included a special CD as a commemorative item, and despite previous issues of hoarding and resale, the magazine noted a positive response towards the reprint via social media.