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France

Snap Launches Specs, Its New Augmented Reality Glasses

Brand: Snap

Campaign: Specs Launch

Source: https://www.cbnews.fr/mobile/snap-lance-specs-ses-nouvelles-lunettes-realite-augmentee

Goal: To promote the launch of new augmented reality glasses

Claim: A new kind of computer

Media: Preorders, applications, streaming services, interactive experiences

Summary: Snap has launched its new augmented reality glasses, Specs, described as a 'new kind of computer' that integrates digital information and experiences directly into the user's environment. These standalone glasses, featuring Specs OS with AI capabilities, allow users to receive calls, notifications, and stream content seamlessly. They also offer real-time language translation, navigation assistance, and educational experiences. Priced at €2,295, Specs can be preordered with expected deliveries later this fall.