Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

Netflix to Broadcast the 2030 World Cup

Brand: Netflix

Campaign: World Cup 2030 Broadcast

Source: https://www.marketingdirecto.com/anunciantes-general/medios/netflix-derechos-retransmitir-mundial-2030-espana-portugal

Goal: To provide exclusive live coverage of the 2030 FIFA World Cup.

Claim: Unifying sports fans through the World Cup events.

Media: Streaming platform

Summary: Netflix has secured exclusive audiovisual rights in Spain and Andorra for the 2030 FIFA World Cup, providing live coverage of all 104 matches. This edition marks the centenary of the World Cup, with Spain as one of the host countries. Netflix plans to offer comprehensive coverage, including pre-match, halftime, and post-match shows, along with a daily recap program. Bela Bajaria, Netflix's Chief Content Officer, highlights the importance of the World Cup in uniting people and expresses excitement about covering the tournament for fans.

Japan

DAZN Users Increased About 5 Times During World Cup; Total Viewers Counted Approximately 67 Million, with 80% Watching Matches Other Than Japan

Brand: DAZN

Campaign: FIFA World Cup 2026 Viewer Engagement

Source: https://www.advertimes.com/20260810/article553644/

Goal: Increase viewer engagement during the FIFA World Cup.

Claim: DAZN recorded the highest viewership ever.

Media: Live streaming, mobile applications, television

Summary: DAZN Japan reported that approximately 67 million viewers tuned in during the FIFA World Cup 2026, with 80% watching matches other than Japan's. The platform offered unique viewing experiences such as multi-angle streams and immersive visuals while showing a varied demographic of viewers, particularly popular among audiences aged 55 and above. It has recorded unprecedented engagement through the tournament period.

DAZN FIFA World Cup sports streaming viewer engagement