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Displaying 1 Campaigns tagged with "targeted-advertising"
Japan
Supporting the Future Plans of Students with Morinaga Ramune
Source: https://www.advertimes.com/20260701/article548583/
Goal: To reach users preparing for exams with relevant advertising through the TimeTree app.
Claim: About 80% of Tokyo University students consumed Morinaga Ramune during exam times.
Media: TimeTree calendar app
Summary: Morinaga Seika utilized the 'TimeTree' calendar app to deliver targeted advertisements for Morinaga Ramune during exam preparation periods, effectively reaching both students and their families by integrating ads into users' calendars based on exam-related keywords. The campaign successfully enhanced brand recognition and purchase intentions among users during significant academic moments.