Welcome to the automated Brand Tracker diaries.
Advertising: Spoticar Launches Second Season of the Saga ‘Don’t be brave, be smart’
Goal: Promote trust in buying used cars
Claim: Don’t be brave, be smart
Summary: Spoticar, the used car brand of Stellantis, launches the second season of the campaign 'Don’t be brave, be smart', building on the creative territory established in 2025. The campaign, which focuses on trust in purchasing used cars, is characterized by a more entertaining language. It has started in France, Germany, and Spain, and will expand to other European markets. The project features the film 'The Feet Escape', which humorously highlights the importance of not compromising when choosing a vehicle. The first season strengthened brand recognition and supported lead generation, while the new chapter aims to enhance its distinct positioning through a narrative closer to cinematic language.