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Japan

75% Uncertain About Elderly Care Costs, Yet Only 6% Consult Experts – Manulife Life Insurance Launches Brand Campaign

Brand: Manulife Life Insurance

Campaign: #OpenTheMoneyTalk

Source: https://www.advertimes.com/20261005/article559815/

Goal: Encourage open discussions about money and financial planning

Media: Transport advertising, digital ads, videos, YouTube, Amazon Prime Video, TVer

Summary: Manulife Life Insurance launched a new brand campaign on October 5, 2023, aiming to lower psychological barriers to discussing finances and promoting awareness of future living and economic preparedness. The campaign encourages conversations about personal values and aspirations, rather than focusing solely on financial products. As part of this initiative, the company highlights the concept of 'wealth span,' advocating for the extension of both health and financial longevity in life. The campaign runs until December 15 and utilizes various media channels for outreach.