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Japan

Toranomon Advertising Festival ‘Keisai-1 Grand Prix’ Award Winners Announced: The Grand Prize Features Typography Ads that Emphasize the ‘Festival’

Brand: Toranomon Hills

Campaign: Keisai-1 Grand Prix

Source: https://www.advertimes.com/20261020/article561071/

Goal: To promote creativity among young creators through a signage advertising competition

Claim: Expressing the fun of the festival with unique typography and animation

Media: 15-second signage advertising

Summary: The winners of the Keisai-1 Grand Prix, a competition for 15-second signage ads aimed at young creators, were announced at the Toranomon Advertising Festival 2026. The theme focused on the advertisement of the festival itself, showcasing creativity and humor. The top award, the Gold Tiger, was given to a team that creatively replaced the ending of phrases with '祭' (matsuri/festival), reflecting the joy of the event. The awards highlighted the expectation of discovering new talents from this initiative.