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Global
Archetype strengthens APAC leadership team to accelerate AI visibility consulting push
Goal: To improve brands' visibility across AI-powered discovery platforms.
Summary: Archetype APAC has expanded its leadership team to enhance its VISTA consulting framework, aimed at helping brands enhance their visibility in an AI-driven market. The framework combines strategy, communications, and technology to aid clients in adapting their communications for a landscape increasingly influenced by generative AI tools.
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