Campaign Diaries
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Hong Kong
Who needs a ticket? Here are the brands bringing World Cup fever beyond the stadium
Goal: Engage fans with immersive experiences
Media: Outdoor activations, interactive experiences, live events
Summary: Budweiser engaged fans in Hong Kong with an eight-day fan carnival featuring football-themed installations, an outdoor bar, and interactive challenges as part of its global campaign 'Let it pour!'. The event aimed to recreate the excitement of matchday celebrations beyond the stadium.
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