Campaign Diaries
Why the YouTube ‘COCHO COCHO’ with 500 million views held an event?
Source: https://www.advertimes.com/20260821/article554433/
Goal: Enhance fan engagement through real-life interaction
Claim: Experience the world of COCHO COCHO
Media: YouTube, social media
Summary: The YouTube channel 'COCHO COCHO' hosted its first pop-up event, 'COCHO COCHO Pop-Up Store', from June 19 to 21 in Shibuya, Tokyo. The event aimed to foster deeper connections with fans through real-world communication and showcased products developed based on children's ideas. It included unique merchandise like tote bags and handkerchiefs designed by children, and attracted 512 visitors who purchased 1,098 items. The event was designed to create an environment filled with COCHO COCHO love, allowing fans to experience the channel's world firsthand.
Campaign Diaries
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