Campaign Diaries
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Bosnia and Herzegovina
Make History: Six Days in Cannes That We Will Remember for a Lifetime
Goal: Promote awareness for sustainable development goals
Claim: It's Time to Stand Up!
Summary: Bosnia and Herzegovina's representatives participated in the Young Lions Competition in Cannes, experiencing a life-changing event by witnessing the first Cannes Lion win for their country. They developed a campaign for Comic Relief, which evolved significantly during the festival. Although they did not advance to the next round, the experience was invaluable. In a turn of events, their campaign 'It's Time to Stand Up!' made the shortlist in the Sustainable Development Goals category, generating excitement and focus on the final day of the festival.
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