Dove Men+Care

Source: https://brand-news.it/brand/persona/cura-persona/dove-mencare-e-getty-images-ritraggono-uomini-in-lacrime-nella-campagna-portraits-of-care/

Goal: To encourage men to express their emotions authentically and spark a broader conversation about emotional expression.

Claim: Celebrating men's vulnerability and tears as authentic expressions.

Media: Digital out-of-home and social media

Summary: During the World Cup matches, Dove Men+Care and Getty Images launched a photo project called 'Portraits of Care' that captures spontaneous emotional moments of joy and sadness among fans, highlighting the importance of men expressing their emotions openly and encouraging conversations about vulnerability.