Campaign Diaries
2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
Goal: Increase viewership and audience engagement during the VMAs
Claim: Major social footprint with significant viewer engagement
Media: Television, Digital
Summary: The 2026 MTV Video Music Awards, hosted by Snoop Dogg and featuring performances by Taylor Swift and Madonna, saw a significant rise in viewership, reaching 8.4 million viewers—a 51% increase from the previous year. The event also achieved high audience interaction with 31.1 million social media interactions and included substantial branded content, particularly from Dunkin'.
Campaign Diaries
No Brand Diaries found.
Dunkin’ Answers the Sixth Spice Girl Mystery With Pumpkin Spice
Goal: Promote pumpkin spice products and engage consumers
Claim: Pumpkin Spice as the sixth member of the Spice Girls
Media: Television, Social Media
Summary: Dunkin's new fall ad campaign humorously introduces a fictitious sixth member of the Spice Girls, Pumpkin Spice, played by Rachel Dratch, as part of a promotional push for their pumpkin-flavored products, including a free medium pumpkin spice latte with a qualifying purchase.
Campaign Diaries
No Brand Diaries found.
